Custom Commerce
When no platform fits the model, forcing one costs more than building right. Custom commerce is for exactly that gap.
Custom Commerce is for business models the platforms cannot hold: multi-vendor marketplaces, product configurators with engineered pricing logic, B2B ordering with contract complexity, subscription models with unusual mechanics. We build the commerce engine around the model instead of deforming the model to fit a platform.
These are engineering builds with commerce at the core: catalog and pricing architecture, cart and checkout logic, payment orchestration, order management, and the integrations that make it one system.
The Challenge
The pattern is always the same: the business starts on a platform, bends it with plugins and workarounds, and ends up with a fragile hybrid where the differentiating logic - the thing that makes the business itself - lives in the least maintainable layer.
Every workaround taxes conversion and operations daily, and the platform's ceiling becomes the business's ceiling.
Our Approach
We model the commerce first: products, pricing rules, order flows, fulfillment logic, and the edge cases that define them. The architecture is designed around those rules - they are the product.
Builds ship in revenue order: the core transaction loop first, fully working and metered, then the surrounding systems. Payments, tax, and fulfillment integrate through tested flows, and the whole engine is observable from day one.
Capabilities
Marketplace architecture: multi-vendor catalogs, commissions, and payouts.
Product configurators: rules, dependencies, and live pricing.
B2B ordering systems: contract pricing, approvals, and bulk flows.
Subscription and billing logic beyond platform templates.
Order management and fulfillment orchestration.
Execution Process
Model
Products, pricing, orders, and edge cases specified completely.
Build
The core transaction loop shipped and metered first.
Extend
Surrounding systems added on the proven core.
Scale
Performance and operations engineered for volume.
Business Outcomes
The business model built as designed, not as permitted
Differentiating logic in maintainable code you own
No plugin ceiling on your pricing or fulfillment rules
Transaction economics without platform tax layers
An asset that appreciates instead of a workaround that rots
Deliverables
Technologies
Relevant Industries
Related Services
Frequently Asked Questions
The tell is workarounds: if your differentiating logic lives in plugins, scripts, and manual steps, the platform is taxing you daily. We assess the model against platform ceilings and give an honest verdict - sometimes the answer is a simpler platform, not a build.
The core transaction loop ships first, typically in a quarter, and starts earning immediately. The full platform grows around proven revenue - you are never waiting a year for a big-bang launch.
You own the code, the documentation, and the runbooks - your team or ours under a maintenance plan. Custom does not mean dependent on us.
Custom Commerce
Commerce builds for models no platform supports - marketplaces, configurators, complex pricing, engineered from the cart up.
Build the platform