User Behavior Analytics
You cannot optimize what you have not instrumented. Behavior analytics is the foundation every other improvement stands on.
User behavior analytics at RedSage means tracking designed around questions, not defaults: events that map to real user journeys, funnels that expose drop-off, cohorts that reveal retention truth, and analysis delivered as answers.
We implement the stack - tracking plan, event taxonomy, identity resolution, warehouse-ready data - and then we use it: recurring analysis that turns behavioral data into product and marketing decisions.
The Challenge
Most analytics setups are junk drawers: events named by whoever added them, half the funnel untracked, identity split across devices and sessions, and dashboards answering questions nobody is asking anymore.
The team learns to distrust the numbers - which is worse than having none, because decisions still get made, just blind and confident.
Our Approach
We design the tracking plan from your questions backward: what decisions need data, what events answer them, what properties give them meaning. Taxonomy is standardized, documented, and governed - the setup stays trustworthy as it grows.
Analysis is the product: funnels, cohorts, retention curves, and path analysis delivered on a cadence, each report ending in a recommendation. The dashboard is the byproduct; the answers are the deliverable.
Capabilities
Tracking plan design from business questions.
Event taxonomy standardized and governed.
Identity resolution across devices and sessions.
Funnel, cohort, and retention analysis.
Recurring insight delivery with recommendations.
Execution Process
Design
Tracking plan from your actual questions.
Implement
Events, identity, and QA shipped.
Analyze
Funnels and cohorts interpreted.
Advise
Recurring reports ending in decisions.
Business Outcomes
Numbers the team actually trusts
Drop-offs located precisely
Retention truth instead of anecdotes
A taxonomy that scales with the product
Analysis delivered, not DIY dashboards
Deliverables
Technologies
Relevant Industries
Frequently Asked Questions
Both, usually - GA4 for acquisition, product analytics for behavior. They answer different questions; the mistake is asking either to do the other's job. We implement them to complement, not overlap.
Usually rebuild the plan, salvage the implementation: new taxonomy, migrated events, deprecated junk removed. You keep history where it is trustworthy and stop poisoning the future.
Governance is part of the build: naming standards, review for new events, and quality monitoring. We can run the ongoing analysis retainer or hand your team a system they can actually sustain.
User Behavior Analytics
Product and site behavior instrumented properly - events, funnels, cohorts, and answers instead of dashboards.
Instrument the behavior