Conversion Rate Optimization
Doubling conversion doubles every channel feeding it. CRO is the highest-leverage spend in marketing - and the most commonly skipped.
CRO at RedSage is a research-led engineering discipline: we find why visitors leave, form hypotheses from evidence, test them with statistical discipline, and bank the wins. The goal is a compounding program, not a one-off redesign gamble.
Everything you spend on traffic - ads, SEO, content, social - is multiplied by your conversion rate. We make that multiplier bigger, measurably, quarter after quarter.
The Challenge
Most sites leak revenue in ways nobody can see from inside: forms that abandon, pages that confuse, checkouts that stall, and mobile experiences treated as shrunken desktops. Analytics shows where; it never says why.
Meanwhile decisions run on opinion - the highest-paid person's redesign instinct ships, conversion moves or doesn't, and nobody can attribute it because nothing was measured as a test.
Our Approach
Research before hypotheses: analytics deep-dive, session recordings, heatmaps, user testing, and voice-of-customer work to find the actual friction. Hypotheses are ranked by expected impact and evidence strength, not enthusiasm.
Testing is disciplined: proper sample sizes, run to significance, no peeking. Wins are banked and documented; losses generate learning that feeds the next hypothesis. The program report shows cumulative lift - the number leadership actually cares about.
Capabilities
Conversion research: analytics, recordings, testing, surveys.
Hypothesis pipeline ranked by impact and evidence.
A/B and multivariate testing with statistical discipline.
Landing page and funnel optimization.
Program reporting in cumulative, attributable lift.
Execution Process
Research
Friction found through data and user evidence.
Hypothesize
Tests ranked by impact and confidence.
Test
Run to significance with discipline.
Bank
Wins shipped; learning feeds the next cycle.
Business Outcomes
More revenue from traffic you already have
Every channel's ROI multiplied
Decisions on evidence, not opinion
A documented library of what works
Lifts that compound quarter over quarter
Deliverables
Technologies
Relevant Industries
Related Services
Frequently Asked Questions
For full A/B testing, enough conversions per month to reach significance in reasonable time - typically a few hundred. Below that, we work with research-driven changes and sequential methods. We tell you honestly which mode fits.
First tests run within weeks; meaningful cumulative lift usually shows over a quarter. CRO compounds - the programs that run longest win biggest.
Run properly, no: tests are invisible to users as anything but the site itself, and we follow search-engine testing guidelines (no cloaking, proper durations) so organic performance is protected.
Conversion Rate Optimization
Your existing traffic made to convert harder - research, hypotheses, disciplined testing, compounding lifts.
Lift your conversion rate