Media Outreach & PR
Journalists delete a hundred pitches a day. The ones that land come from people who did the reading. We do the reading.
Media outreach at RedSage is relationship-driven PR: journalists mapped by actual beat, stories angled to what each one covers, and pitches that respect the reader's time. No blast lists, no press-release wallpaper.
We run the full cycle - narrative development, media mapping, pitching, interview preparation, and coverage follow-through - so earned media becomes a repeatable channel instead of a lucky break.
The Challenge
Most outreach is spam with a mail merge: the same release to five hundred addresses, angles nobody asked for, and follow-ups that train journalists to filter the sender. The domain's deliverability burns along with the relationships.
The alternative most companies settle for is silence: real stories going untold because nobody has the relationships or the craft to place them - while smaller competitors with louder PR collect the credibility.
Our Approach
Story first: we find what is genuinely newsworthy in your company - data, launches, contrarian expertise - and shape it per outlet. A pitch to a trade reporter and one to a national business desk are different documents because they are different readers.
Relationships compound: we build standing contact with the journalists who cover your space, so your news reaches people who already know the name. Coverage is tracked, amplified, and measured for the pipeline and authority it actually produces.
Capabilities
Narrative development from real company news.
Beat-mapped journalist targeting.
Pitch craft per outlet and reporter.
Interview and spokesperson preparation.
Coverage amplification and measurement.
Execution Process
Find
Newsworthy angles identified and shaped.
Map
Journalists targeted by actual beat.
Pitch
Outreach with craft and restraint.
Capitalize
Coverage amplified and measured.
Business Outcomes
Coverage in outlets buyers read
Journalist relationships that compound
Credibility no ad can buy
Authority that feeds search and sales
A repeatable earned-media engine
Deliverables
Technologies
Relevant Industries
Related Services
Frequently Asked Questions
Focused and measured: specific beats, specific stories, coverage tied to business outcomes. No billable fog, no 'brand awareness' without evidence. You see the list, the pitches, and the results.
Then we make some honestly: original data, expert commentary on breaking stories, founder perspective pieces. News is often a craft problem - the material usually exists, unshaped.
First placements typically land within weeks on rapid-response commentary; bigger features take a quarter of relationship building. Earned media compounds - the second year outperforms the first decisively.
Media Outreach & PR
Real relationships with the journalists who cover your space - and pitches built on news value, not spam.
Earn the coverage