Press Releases & Distribution
A press release is a tool, not a ritual. Used for real news, it still moves coverage. Used as wallpaper, it moves nothing.
Press releases at RedSage are written to be used: structured like the article the journalist would write, quotable, data-forward, and honest about the news value. Distribution is targeted by beat, not blasted by database.
We advise bluntly on when a release is the right tool - launches, funding, partnerships, milestones with real numbers - and when a direct pitch, an exclusive, or silence serves better.
The Challenge
The press release industrial complex grinds out thousands daily: jargon-stuffed announcements of nothing, quotes no human would say, and wire distribution that lands them on syndication farms nobody reads.
Companies pay for the ritual because it feels like motion. Journalists delete the results unread, and the real news - when it finally comes - arrives with a sender reputation already spent.
Our Approach
News judgment first: we tell you whether the announcement clears the bar and what would make it stronger - the number, the name, the timing. A release that goes out under our name earns its slot.
Writing follows journalism: inverted pyramid, real quotes, verifiable facts, and a headline that states the news. Distribution matches the story: targeted beats for trade news, wire for market-moving announcements, exclusives where they multiply impact.
Capabilities
News-value assessment and honest counsel.
Journalism-grade release writing.
Quote development that sounds human.
Targeted and wire distribution matched to the story.
Pickup tracking and follow-through pitching.
Execution Process
Judge
News value assessed honestly.
Write
Release crafted like journalism.
Distribute
Channels matched to the story.
Follow
Pickup tracked; journalists worked.
Business Outcomes
Releases journalists actually use
Distribution that fits the story
Sender reputation protected
Honest counsel on timing and tool
Pickup measured, not assumed
Deliverables
Technologies
Relevant Industries
Related Services
Frequently Asked Questions
For real news, yes - journalists still source from well-written releases, and wire pickup builds a public record that search and AI systems reference. For non-news, they never did. The judgment call is most of the value.
A headline with the news in it, a number that proves it matters, a quote worth quoting, and delivery to a journalist who covers exactly this. Craft and targeting - the wire is just plumbing.
When you have news: for most companies a few times a year. Ritual monthly releases train journalists to ignore you. Scarcity is what keeps your sender name worth opening.
Press Releases & Distribution
Releases written like journalism and distributed with intent - for news that deserves the format.
Release the news